What does SEO mean and how to do it

What does SEO mean and how to do it

Are you interested in learning everything there is to know about SEO? Let’s start by defining SEO. Then we will get into the details of how it works.

What is SEO?

SEO stands for Search Engine Optimization. It is the process of optimizing a website’s technical configuration and content relevance so that pages are easily found, more relevant, and more popular with user search queries. Search engines then rank them higher.

By highlighting content that meets user search requirements, search engines recommend that SEO efforts be made that improve both the user’s search experience and page ranking. This includes using relevant keywords in the title, meta descriptions, and headlines (H1), with descriptive URLs that contain keywords and not strings of numbers. Schema markup is also used to define the page’s content meaning.

Search engines allow people to find what they are looking for online. Search engines can be used to find information online, whether you’re looking for a product or a restaurant. They offer business owners a great opportunity to drive relevant traffic to their websites.

SEO (search engine optimization) is the process of optimizing your website so it ranks higher on a search engine results page (SERP) to increase traffic. The goal is to be on the first page for Google search terms that are most relevant to your target audience. SEO is all about understanding your audience and how your website should be configured.

These are the basics.

what is seo and how to do seo

What is the working principle of search engines?

Search engines will provide search results for every query that a user types. They survey the wide range of websites on the internet to determine what they are looking for. They use a complex algorithm to determine which search queries will display the best results.

Google is the focus of SEO

Many people associate the term “search engine” with Google. Google has 92% of the global search engine market. Google is the most popular search engine, SEO is often focused on what works best for Google. It is helpful to understand how Google works.

Google’s needs

Google was created to provide the best search experience for its users or searchers. This means providing relevant results as fast as possible.

The search term (the user input), and the search results are the core elements of the search experience.

Google views this as a very positive search result. It’s also likely that users will click on the top result and be satisfied with the result.

Google’s money-making strategies

Google makes money from people trusting its search engine and valuing it. Google achieves this by providing useful search results.

Google offers businesses the chance to purchase an advertorial spot at the top search results pages. These listings are indicated by the word “Ad”. This pay-per-click (PPC), advertisements that Google sells through AdWords make Google money. These ads will be visible on queries that are more general.

These search results are almost indistinguishable from other search results except for the small label. This is deliberate since many users click on these search results and don’t realize they are ads.

Google is counting on this. Google generated $182.5 billion in advertising revenues in 2020. Although search functions are still Google’s core product, its advertising business is critical.

Search results anatomy

The SERPs are a mix of paid and organic search results. Organic results do not contribute to Google’s revenues. Google instead delivers organic results based upon its assessment of the site’s quality and relevance. Google may include images, videos, and maps depending on the type of search query.

The search terms that users have used to determine the volume of ads displayed on a SERP. For example, if you search for “shoes”, you would likely see a lot of ads. To find the first organic result, you will likely have to scroll further down.

This query generates many ads because the searcher may be looking for shoes online. There are many shoe companies that will pay to appear in AdWords results.

However, you will get different results if your search is for “Atlanta Falcons”. The top results will be related to this because the search is primarily tied to the name of the American football team. It’s still not a clear question. There will be news stories, a knowledge graph, and their homepage. These three types of results indicate that Google does not know your exact intent but will provide quick links to information about the team, their latest news, and their website.

Advertisers aren’t willing to bid on the keyword as there is no intent to purchase, so there aren’t any AdWords results.

If you change your query to “Atlanta Falcons Hat”, which indicates to Google that you may be shopping, the SERPs results will change to include more sponsored results.

SEO: What is its role?

SEO has one goal: to improve your rank in organic search results. SEO can be done in different ways: AdWords optimization, local optimization, shopping optimization, and enterprise SEO.

Although it might seem that there are too many elements competing for real estate on the SERPs, SEO is still a powerful and lucrative effort.

Google processes billions upon billions of search queries every day. Organic search results make up a large portion of this pie. While there are some upfront and ongoing investments required to maintain and secure organic rankings, each click that brings traffic to your site is free.

Now that you have an understanding of what SEO is and how to do it, you should dedicate at most six months to achieve results. SEO is not a strategy that you can “set and forget”. It is important to keep up with your content and to update it frequently. You should also continue to create great content to improve your site’s performance and show Google that you are still active.

Learn how to analyze online surveys

Learn how to analyze online surveys

The data we get from a survey is unhelpful unless you analyze it, and the findings may be inaccurate if you don’t analyze them correctly. Analyzing can make the findings hard to read even when the analysis is correct. The people supposed to make decisions based on the analyzed data should be able to see and understand the findings at a glance; someone should have done all the hard work at the analysis stage.

How best to analyze survey data.

i.                 Consider the four measurement levels.

There are four measurement levels for survey questions. They determine how particular types of survey questions should be measured and the statistical methods used. The levels are as follows with brief explanations.

–        Nominal Scale

This is the level at which data without quantitative value is analyzed. Questions like, do you like your job? You can only have one of two answers, ‘Yes’ or ‘No.’ The only analysis you can do with such data is to count the number of times a response appears and then record the one that appears the most. You can present the outcome in percentages or even graphically, but it is all counting.

–        Ordinal Scale

This scale works when the survey data is presented quantitative value where one value is greater than the other. Questions that start with ‘On a scale of 1-5…’ fall under this scale. For such questions, you can find the median, mean, mode, etc.

–        Interval Scale

An Interval Scale can show both differences between values and the order in which they occur. However, this kind of data has no zero point, and you can find mode, median, and mean and still analyze any notable trends using available tools.

–        Ratio Scale

This pertains to questions like, ‘how much extra time do you spend on average every month?’ There is an order difference between values, and it has zero as part of the possible answers. You can also find the mode, median, and mean for this kind of data.

Other measures to take.

    i.                    Start by analyzing quantitative data.

Quantitative comes from close-ended questions that can be presented as numeric values. One can convert this kind of data into numeric values, and it gives good, crisp insights into the survey findings. Analyzing quantitative data first can enable you to understand your qualitative data more. Qualitative data gives the survey questions, but it is usually subjective. Having the quantitative findings beforehand enables you to make the right deductions.

  ii.                    Cross-tabulate to understand your audience

This is not necessary if your survey is on a closed audience, for example, employees of a single company. However, when you have a customer survey where every walk-in participates, cross-tabulation may help because not everyone who comes is your typical customer. The views of your typical customers should inform your decisions more even as you consider other participants’ views.

   iii.                    Categorize the data in participants’ demographics

The age of respondents always gives good insights into how you should act because people of different ages have different outlooks. Always have people’s ages in mind as you do the analysis.

Learn Word Roots to Strengthen Your Vocabulary

Learn Word Roots to Strengthen Your Vocabulary

Learning the following word roots and prefixes is a fast way to strengthen your vocabulary. Given that a fluent English speaker must learn over 5,000 words, combining word-parts is a smart approach. Even if you don’t know the meaning of a new word straight off, you can make an ‘educated guess’ if you only had a clue to the word root or prefix within the word.

 

Prefix or Word RootMeaningExample
a, ab/sfrom, away, offabstract
aer/oairaeroplane
agr/i/ofarmingagriculture
ambi, amphiboth, on both sides, aroundamphibian
ambulwalk, moveambulance
ami/oloveamiable
animlife, spiritanimal
anthrop/ohumananthropology
antiagainst, opposite ofantibody
aqu/awateraquarium
arch/a/iprimitive, ancientarchaeology
arthr/ojointarthritis
astro, asterstar, stars, outer spaceastronaut
aud/i/iohearaudible
autoself, same, oneautomatic
avi/abirdaviation
benegood, wellbenefactor
bi/ntwo, twice, once in every twobiweekly
bibli/obookbibliography
biolife, living matterbiology
calcstonecalcium
capt, cept, ceivetake, holdintercept, perceive
cardi/oheartcardiology
carn/iflesh, meatcarnivorous
cede, ceed, cessgo, yieldexceed
cent/ihundred, hundredthcentennial
centr/o/icenteregocentric
cerebr/obraincerebral
certsurecertain
chrom/o chromat/o, chroscolor, pigmentchromatic
chron/otimechronic
circumaround, aboutcircumnavigate
claim, clamshout, speak outclamor
cowith, together, jointcoauthor
cogn/iknowcognition
conwith, jointlyconcur
contra/oagainst, oppositecontradict
corp/obodycorporation
counteropposite, contrary, opposingcounteract
cranioskullcraniology
credbelieveincredible
cryptohidden, secretencryption
cyclcircle, ringbicycle
dec/a, dekatendecade, decathalon
dem/opeopledemocracy
dent, donttoothdentist
derm/askindermatology
diathrough, between, apart, acrossdiagonal
dictspeakcontradict
dominmasterdominate
don/atgivedonation
duc/tleadconduct
dyn/a/ampower, energy, strengthdynamic
dysabnormal, baddyslexia
e-out, awayevaporate
egoselfegotistic
em, eninto, cover with, causeempathy
endowithin, insideendotherm
ethnorace, peopleethnic
exfrom, out,excavate
extra, extrooutside, beyondextraordinary
fac/tmake, domanufacture
flor/a, fleurflowerflorist
forein front of, previous, earlierforefront
formshapeformation
fract, fragbreakfracture
functperform, workfunction
gastr/ostomachgastric
gen/o/e/birth, production,genealogy
geoearth, soil, globalgeography
gigaa billiongigabyte
gramletter, writtendiagram
graph/ywriting, recording, writtengraphics
hect/o, hecathundredhectare
helic/ospiral, circularhelicopter
hemihalf, partialhemicycle
hem/o/abloodhemorrhage
herbigrass, plantherbs
heterodifferent, otherheterogeneous
homo, homeolike, alike, samehomogeneous
hydr/oliquid, waterhydroelectric
hypertoo much, over, beyondhyperactive
hyp/ounderhypoglycemia
il, inin, intoilluminate
ig, il, im, in, irnot, withoutillegal, irrespective
infrabeneath, belowinfrastructure
interbetween, among, jointlyinternational
intra, introwithin, insideintrastate
juvenyoungjuvenile
kilothousandkilobyte
lact/omilklactate
liberfreeliberate
lingulanguage, tonguelinguistics
luclightelucidate
luminlightilluminate
lun/a/imoonlunar
macrolarge, greatmacroeconomics
magn/a/igreat, largemagnify
mal/ebad, ill, wrongmalcontent
maniamadness, excessive desiremaniac
mater, matr/imothermaternal
megagreat, large, millionmegastore
metachange, after, beyond, betweenmetaphysics
meter, metrmeasureaudiometer
microvery small, short, minutemicrometer
midmiddlemidsection
millionethousandthmillimeter
min/ismall, lessminiskirt
mis/obad, badly, wrong, wrongly,misbehave
morph/oformmetamorphosis
multimany, more than one or twomulticolored
navshipnavigate
neonew, recentneolithic
nom/innamenomenclature
omniallomniverous
parabeside, beyondparanormal
perthrough, throughoutpermit
periaround, enclosingperiscope
phon/osoundphonograph
phot/olightphotogenic
pod/efootpodiatrist
polymany, more than onepolygraph
postafter, behindpostdated
preearlier, before, in front ofprevention
probefore, in front of, foreproactive
psych/omind, mentalpsychology
quad/r/rifourquadrant
reagain, back, backwardrebound
retrobackward, backretroactive
ruptbreak, burstbankrupt
scop/e/ysee, examine, observemicroscope
scrib, scriptwrite, writtenscribble, inscription
selfof, for, or by itselfself-respect
semihalf, partialsemiannual
solsunsolar
sonsoundsonic
sphereballspherical, biosphere
spirbreatheinspire, spirit
structbuildconstruction, structure
subunder, lower than, inferior tosubmarine
super, suprahigher in quality or quantitysuperimposed
technotechnique, skilltechnology
tel/e/ofar, distant, completetelephone
temp/ortimetemporary
term/inaend, limitterminus
therm/oheatthermal
transacross,beyond, throughtransfer
trithree, once in every three,triangle
ultrabeyond, extreme, more thanultralight
unnot,opposite of, lackingunavailable
unione, singleunicycle
urbcityurban
vacemptyevacuate
vidseevideo
vis, vidseevision
viv/I, vitlive, liferevival
voc/ivoice, calladvocate

 

SuffixMeaningExample
– ablecapable of, worthy ofnoticeable
– adeaction or process, persons actingrenegade
– agestate of being, or quality, pertaining tomarriage
– alstate of being, or quality, state ofmarital, causal
– ancystate, quality, act or conditionagency
– antone who actsregistrant
– archyrule, governmentmonarchy
– ardone who actssteward
– arypertaining to, connected withelementary
– cedmove, yieldrecede, secede
– cidekilling, act ofhomoicide
– ciouscapable ofcapacious
– cithaving the quality, or callincite
– clamcall, cry outexclamation
– clinoleandecline, incline
– cludshutseclude, preclude
– cracyruledemocracy
– cratruler, member of ruling bodyautocrat
– ennialyearlycentennial, perennial
– ent, erone who actsstudent, teacher
– eryoccupation, business, or conditionarchery grocery
– ettesmall or diminutivedinette, statuette
– ficof, bringing, yieldingpacific, soporific
– gonangled, angularpolygon, pentagon
– gradestepretrograde
– hoodfull of abounding in, to make, belong tochildhood
– iblecapable of, worth of, tending to, or having the quality ofcredible
– ic, icalof, pertaining to, similar or likehistorical
– ierpossessing or being, one who actscarrier
– ifyfull of, abounding in, to make state of, move, dotestify
– il, ileact, quality or state, like one who actscivil, servile
– ineact, quality or state, pertaining to, like one who actsheroine
– ingexpressing actionrunning, growing
– ionstate, condition or act ofvolition
– ishacting like, in the nature of, or similar toimpish, mannish
– ismart of, philosophy of, practice ofliberalism, Buddhism
– istone who actsphilanthropist, artist
– itepossessing or being, one who actsfavorite
– ivehaving the nature of, tending towardimaginative, collective
– izeto make into, to practicemesmerize, familiarize
– jecthurl or throwprojectile
– lateralsideunilateral, multilateral
– lentfull of, abounding insucculent
– lesswithout, beyond thefearless, useless
– likeresemblingchildlike
– lithstonemonolith
– logyknowledge, termination in writingpsychology
– lysimilar in mannerfully, carefully
– mentstate, quality, or act ofentanglement
– metrymeasuregeometry
– nesscondition, or stateconsciousness
– ologyscience or branch of knowledgetechnology
– ora person or thing that actsactor, elevator
– oryof, pertaining to, place ofauditory
– ousstate or qualityfurious
– parmake readyprepare
– pathysuffering, feelingsympathy, telepathy
– philiaabnormal liking or tending towardhemophilia
– phobiafear, dreadacrophobia, hydrophobia
– phonesoundtelephone
– pon, posplace, putpostpone, position
– pterwing, featherhelicopter
– scopeseemicroscope
– sectcutintersect, section
– shipstate or quality, art of skillpartnership
– sisaction, process, statethesis
– somelike or samebothersome
– sophyscience ofphilosophy
– spherelayerhemisphere
– statstanding, stationary, setthermostat
– sterone who actsteamster
– tomya cuttingappendectomy
– tortto twistdistort
– tractdraw, draw from, pullextract, tractor
– tronan instrumentcyclotron
– tryart or profession of, state or qualityforestry, ministry
– tudeart or profession of, state or qualityaptitude
– ulediminutive forceminiscule
– ulentabounding infraudulent
– ureact or process, result ofadventure, tenure
– urgyworkdramaturgy, metallurgy
– ven, ventcomeconvention
– vore, vorouseatingcarnivore
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