Are you interested in learning everything there is to know about SEO? Let’s start by defining SEO. Then we will get into the details of how it works.
What is SEO?
SEO stands for Search Engine Optimization. It is the process of optimizing a website’s technical configuration and content relevance so that pages are easily found, more relevant, and more popular with user search queries. Search engines then rank them higher.
By highlighting content that meets user search requirements, search engines recommend that SEO efforts be made that improve both the user’s search experience and page ranking. This includes using relevant keywords in the title, meta descriptions, and headlines (H1), with descriptive URLs that contain keywords and not strings of numbers. Schema markup is also used to define the page’s content meaning.
Search engines allow people to find what they are looking for online. Search engines can be used to find information online, whether you’re looking for a product or a restaurant. They offer business owners a great opportunity to drive relevant traffic to their websites.
SEO (search engine optimization) is the process of optimizing your website so it ranks higher on a search engine results page (SERP) to increase traffic. The goal is to be on the first page for Google search terms that are most relevant to your target audience. SEO is all about understanding your audience and how your website should be configured.
These are the basics.
What is the working principle of search engines?
Search engines will provide search results for every query that a user types. They survey the wide range of websites on the internet to determine what they are looking for. They use a complex algorithm to determine which search queries will display the best results.
Google is the focus of SEO
Many people associate the term “search engine” with Google. Google has 92% of the global search engine market. Google is the most popular search engine, SEO is often focused on what works best for Google. It is helpful to understand how Google works.
Google was created to provide the best search experience for its users or searchers. This means providing relevant results as fast as possible.
The search term (the user input), and the search results are the core elements of the search experience.
Google views this as a very positive search result. It’s also likely that users will click on the top result and be satisfied with the result.
Google’s money-making strategies
Google makes money from people trusting its search engine and valuing it. Google achieves this by providing useful search results.
Google offers businesses the chance to purchase an advertorial spot at the top search results pages. These listings are indicated by the word “Ad”. This pay-per-click (PPC), advertisements that Google sells through AdWords make Google money. These ads will be visible on queries that are more general.
These search results are almost indistinguishable from other search results except for the small label. This is deliberate since many users click on these search results and don’t realize they are ads.
Google is counting on this. Google generated $182.5 billion in advertising revenues in 2020. Although search functions are still Google’s core product, its advertising business is critical.
Search results anatomy
The SERPs are a mix of paid and organic search results. Organic results do not contribute to Google’s revenues. Google instead delivers organic results based upon its assessment of the site’s quality and relevance. Google may include images, videos, and maps depending on the type of search query.
The search terms that users have used to determine the volume of ads displayed on a SERP. For example, if you search for “shoes”, you would likely see a lot of ads. To find the first organic result, you will likely have to scroll further down.
This query generates many ads because the searcher may be looking for shoes online. There are many shoe companies that will pay to appear in AdWords results.
However, you will get different results if your search is for “Atlanta Falcons”. The top results will be related to this because the search is primarily tied to the name of the American football team. It’s still not a clear question. There will be news stories, a knowledge graph, and their homepage. These three types of results indicate that Google does not know your exact intent but will provide quick links to information about the team, their latest news, and their website.
Advertisers aren’t willing to bid on the keyword as there is no intent to purchase, so there aren’t any AdWords results.
If you change your query to “Atlanta Falcons Hat”, which indicates to Google that you may be shopping, the SERPs results will change to include more sponsored results.
SEO: What is its role?
SEO has one goal: to improve your rank in organic search results. SEO can be done in different ways: AdWords optimization, local optimization, shopping optimization, and enterprise SEO.
Although it might seem that there are too many elements competing for real estate on the SERPs, SEO is still a powerful and lucrative effort.
Google processes billions upon billions of search queries every day. Organic search results make up a large portion of this pie. While there are some upfront and ongoing investments required to maintain and secure organic rankings, each click that brings traffic to your site is free.
Now that you have an understanding of what SEO is and how to do it, you should dedicate at most six months to achieve results. SEO is not a strategy that you can “set and forget”. It is important to keep up with your content and to update it frequently. You should also continue to create great content to improve your site’s performance and show Google that you are still active.
The data we get from a survey is unhelpful unless you analyze it, and the findings may be inaccurate if you don’t analyze them correctly. Analyzing can make the findings hard to read even when the analysis is correct. The people supposed to make decisions based on the analyzed data should be able to see and understand the findings at a glance; someone should have done all the hard work at the analysis stage.
How best to analyze survey data.
i.Consider the four measurement levels.
There are four measurement levels for survey questions. They determine how particular types of survey questions should be measured and the statistical methods used. The levels are as follows with brief explanations.
– Nominal Scale
This is the level at which data without quantitative value is analyzed. Questions like, do you like your job? You can only have one of two answers, ‘Yes’ or ‘No.’ The only analysis you can do with such data is to count the number of times a response appears and then record the one that appears the most. You can present the outcome in percentages or even graphically, but it is all counting.
– Ordinal Scale
This scale works when the survey data is presented quantitative value where one value is greater than the other. Questions that start with ‘On a scale of 1-5…’ fall under this scale. For such questions, you can find the median, mean, mode, etc.
– Interval Scale
An Interval Scale can show both differences between values and the order in which they occur. However, this kind of data has no zero point, and you can find mode, median, and mean and still analyze any notable trends using available tools.
– Ratio Scale
This pertains to questions like, ‘how much extra time do you spend on average every month?’ There is an order difference between values, and it has zero as part of the possible answers. You can also find the mode, median, and mean for this kind of data.
Other measures to take.
i.Start by analyzing quantitative data.
Quantitative comes from close-ended questions that can be presented as numeric values. One can convert this kind of data into numeric values, and it gives good, crisp insights into the survey findings. Analyzing quantitative data first can enable you to understand your qualitative data more. Qualitative data gives the survey questions, but it is usually subjective. Having the quantitative findings beforehand enables you to make the right deductions.
ii.Cross-tabulate to understand your audience
This is not necessary if your survey is on a closed audience, for example, employees of a single company. However, when you have a customer survey where every walk-in participates, cross-tabulation may help because not everyone who comes is your typical customer. The views of your typical customers should inform your decisions more even as you consider other participants’ views.
iii.Categorize the data in participants’ demographics
The age of respondents always gives good insights into how you should act because people of different ages have different outlooks. Always have people’s ages in mind as you do the analysis.
Learning the following word roots and prefixes is a fast way to strengthen your vocabulary. Given that a fluent English speaker must learn over 5,000 words, combining word-parts is a smart approach. Even if you don’t know the meaning of a new word straight off, you can make an ‘educated guess’ if you only had a clue to the word root or prefix within the word.
Prefix or Word Root
from, away, off
both, on both sides, around
against, opposite of
star, stars, outer space
self, same, one
two, twice, once in every two
life, living matter
capt, cept, ceive
cede, ceed, cess
chrom/o chromat/o, chros
shout, speak out
with, together, joint
opposite, contrary, opposing
through, between, apart, across
power, energy, strength
into, cover with, cause
in front of, previous, earlier
earth, soil, global
writing, recording, written
like, alike, same
too much, over, beyond
ig, il, im, in, ir
between, among, jointly
bad, ill, wrong
madness, excessive desire
great, large, million
change, after, beyond, between
very small, short, minute
bad, badly, wrong, wrongly,
many, more than one or two
many, more than one
earlier, before, in front of
before, in front of, fore
again, back, backward
see, examine, observe
of, for, or by itself
under, lower than, inferior to
higher in quality or quantity
far, distant, complete
three, once in every three,
beyond, extreme, more than
not,opposite of, lacking
capable of, worthy of
action or process, persons acting
state of being, or quality, pertaining to
state of being, or quality, state of
state, quality, act or condition
one who acts
one who acts
pertaining to, connected with
killing, act of
having the quality, or call
call, cry out
ruler, member of ruling body
– ent, er
one who acts
occupation, business, or condition
small or diminutive
of, bringing, yielding
full of abounding in, to make, belong to
capable of, worth of, tending to, or having the quality of
– ic, ical
of, pertaining to, similar or like
possessing or being, one who acts
full of, abounding in, to make state of, move, do
– il, ile
act, quality or state, like one who acts
act, quality or state, pertaining to, like one who acts